MONTIICO: RAD REUSABLES

Copywriting

Sarah was recommended to me and initially, I thought the work seemed expensive (because I had no clue), but now that I have the end result – I think the value we will get out of it will FAR outweigh what we have paid, and I could not be happier! The best thing about working with Sarah – she makes it easy. I felt like I didn’t communicate what I wanted very well, yet somehow they understood it, and delivered what I wanted but couldn’t articulate.

Steph

CEO, MontiiCo

This eco-minded Australian lifestyle brand makes a range of reusable drinks bottles, smoothie cups and insulated lunch bags for the global market.

The Challenge

Ahead of the brand launch in Spring 2018, founder Steph got in touch (via a referral) with a brief to voice the MontiiCo brand identity in a cool, playful and adventurous new way to that of the other brands in the Westridge portfolio. To determine the right kind of vibe for the brand voice I sought to understand Steph’s vision and the impact she wanted to make with the MontiiCo products. 

The Impact

To make eco living not just a better choice for the environment, but a better choice full stop. With a range of products to make meal times fun for all the family.

The Work

✔ Tone of voice documentation to guide the brand voice development, providing clear examples of how to achieve each quality in the brand copywriting.

✔ About page for the website that more accurately described the brand persona and its mission in the marketplace.

✔ Category and product descriptions that characterised the individual stories of each product to sell buyers on the lifestyle they would get by purchasing.

✔ Customer service emails to “be more Montii” incorporating creativity into common phrases to sound natural, genuine and helpful.

✔ 30 x social media prompts to help improve brand positioning by talking to the MontiiCo audience in genuine and relatable ways.

Copywriting

This eco-minded Australian lifestyle brand makes a range of reusable drinks bottles, smoothie cups and insulated lunch bags for the global market.

The Challenge

Ahead of the brand launch in Spring 2018, founder Steph got in touch (via a referral) with a brief to voice the MontiiCo brand identity in a cool, playful and adventurous new way to that of the other brands in the Westridge portfolio. To determine the right kind of vibe for the brand voice I sought to understand Steph’s vision and the impact she wanted to make with the MontiiCo products. 

The Impact

To make eco living not just a better choice for the environment, but a better choice full stop. With a range of products to make meal times fun for all the family.

Sarah was recommended to me and initially, I thought the work seemed expensive (because I had no clue), but now that I have the end result – I think the value we will get out of it will FAR outweigh what we have paid, and I could not be happier! The best thing about working with Sarah – she makes it easy. I felt like I didn’t communicate what I wanted very well, yet somehow they understood it, and delivered what I wanted but couldn’t articulate.

Steph

CEO, MontiiCo

The Work

✔ Tone of voice documentation to guide the brand voice development, providing clear examples of how to achieve each quality in the brand copywriting.

✔ About page for the website that more accurately described the brand persona and its mission in the marketplace.

✔ Category and product descriptions that characterised the individual stories of each product to sell buyers on the lifestyle they would get by purchasing.

✔ Customer service emails to “be more Montii” incorporating creativity into common phrases to sound natural, genuine and helpful.

✔ 30 x social media prompts to help improve brand positioning by talking to the MontiiCo audience in genuine and relatable ways.

 The Approach

Four Steps to Success.

BRIEF

ME ON THE CHALLENGE

UNDERSTAND

WHAT MATTERS TO CUSTOMERS

l

CREATE

PURPOSEFUL CONTENT

MARKET

FOR LONG-TERM IMPACT

WHAT’S YOUR Challenge?

Tell me what you’re struggling with using a simple order form and briefing process. Once you’ve submitted the form, I’ll be in touch to chat through your brief before providing a quote.