NATHAN VINKSI FREEDIVER

Ebook Marketing

Working with Sarah really changed the way I see, and approach, content production. In the beginning, I would constantly struggle with knowing how to create and when was best to publish my content. But with her guidance, I learned to better understand what I’m trying to achieve with every piece of information I produce. The best thing about working with Sarah is that she’s always a source of encouragement. She always finds the positive in the work that I do and helps me to develop it further, building my confidence that I can, in fact, achieve what I set out to do.  

Nathan

Athlete, Nathan Vinski Freediver

A Candian freediving competitor, athlete and AIDA instructor on a mission to help freedivers achieve their potential by training his/her individual needs in a smart, creative and purposeful way.

The Challenge

Armed with bags of knowledge and a passion for freediving, Nathan asked for my help in communicating his brand message and industry insight to the freediving community. With little presence online and next to no budget, he wanted to build his own audience and sign up paying clients to his coaching program.

The Impact

To bring equality to the sport of freediving by giving freedivers the tools, confidence and access to information that enable them to overcome the natural talent gap and fulfil their potential.

The Worke

Ebook marketing plan to position Nathan as a thought leader and expert among his peers. Plus, act as a lead generation tool to build a list of targeted subscribers for remarketing.

✔ Copywriting, editing and design of his training programs and marketing materials – ebook, landing page, training plans, emails, Facebook ads.

✔ Email marketing campaigns to nurture the audience signups of his ebook into becoming supporters of his messages and paying customers.

✔ Social media schedule with brand-centric and audience-specific themes to write about for greater consistency and better delivery of key messages.

Ebook Marketing

A Candian freediving competitor, athlete and AIDA instructor on a mission to help freedivers achieve their potential by training his/her individual needs in a smart, creative and purposeful way.

The Challenge

Armed with bags of knowledge and a passion for freediving, Nathan asked for my help in communicating his brand message and industry insight to the freediving community. With little presence online and next to no budget, he wanted to build his own audience and sign up paying clients to his coaching program.

The Impact

To bring equality to the sport of freediving by giving freedivers the tools, confidence and access to information that enable them to overcome the natural talent gap and fulfil their potential.

Working with Sarah really changed the way I see, and approach, content production. In the beginning, I would constantly struggle with knowing how to create and when was best to publish my content. But with her guidance, I learned to better understand what I’m trying to achieve with every piece of information I produce. The best thing about working with Sarah is that she’s always a source of encouragement. She always finds the positive in the work that I do and helps me to develop it further, building my confidence that I can, in fact, achieve what I set out to do.  

Nathan

Athlete, Nathan Vinski Freediver

The Worke

Ebook marketing plan to position Nathan as a thought leader and expert among his peers. Plus, act as a lead generation tool to build a list of targeted subscribers for remarketing.

✔ Copywriting, editing and design of his training programs and marketing materials – ebook, landing page, training plans, emails, Facebook ads.

✔ Email marketing campaigns to nurture the audience signups of his ebook into becoming supporters of his messages and paying customers.

✔ Social media schedule with brand-centric and audience-specific themes to write about for greater consistency and better delivery of key messages.

 The Approach

Four Steps to Success.

BRIEF

THE CHALLENGE

UNDERSTAND

WHAT MATTERS TO CUSTOMERS

l

CREATE

PURPOSEFUL CONTENT

MARKET

FOR LONG-TERM IMPACT

WHAT’S YOUR Challenge?

Tell me what you’re struggling with using a simple order form and briefing process. Once you’ve submitted the form, I’ll be in touch to chat through your brief before providing a quote.